Best Practices · 5 min read
Designing for return visits
A page becomes memorable when it gives people a reason to come back.
Mara Ellis•Jun 4, 2026
09The Frames field guide
A changing detail—a new note, project, image, or recommendation—signals that the page is alive.
Keep the structure stable and let the content provide the movement.
“Freshness is a rhythm, not a redesign.”